Our Work
Learn from brands that made the move.
Every market entry is different, but the lessons repeat. Here is how we have helped iconic Brazilian brands build their U.S. business: what worked, what had to change, and what it delivered.
01 / Client story
Building a U.S. business for a brand America had never met.
From a beloved Brazilian brand to approximately 150,000 U.S. points of sale, strengthening its market leadership in wafer cookies and panettones.
Built the brand's U.S. marketing foundation.
Established the marketing department, appointed agency partners, developed brand positioning and portfolio architecture, and equipped the sales team with customer marketing tools.
Strengthened brand visibility and retail execution.
Developed marketing and trade programs that increased brand relevance and created a strong presence at the point of sale in a highly competitive U.S. market.
Helped scale nationwide distribution.
Supported expansion to approximately 150,000 points of sale across retail channels and U.S. regions, helping establish market leadership in panettone and wafer cookies.
Built a significant e-commerce business.
Grew the channel from zero to more than $5 million in revenue, establishing a strong Amazon presence with leading positions across multiple product segments.
Extended growth across international markets.
Expanded marketing and trade strategies across Latin America, Mexico, and Canada, adapting brand and commercial execution to local market needs.
In market
02 / Client story
Repositioning a beloved Latin American beauty brand for the U.S.
Repositioned the brand for the U.S. around “Beauty from the Amazon,” nearly doubling revenue while improving profitability.
Refocused the brand for the U.S. consumer.
Repositioned Natura around the Ekos line and the “Beauty from the Amazon” campaign, supported by an integrated marketing plan across communications, sampling, social media, and influencers.
Simplified the portfolio to sharpen focus.
Reduced the assortment from approximately 200 SKUs to 70, concentrating resources on priority products and stronger growth opportunities.
Nearly doubled revenue.
Accelerated growth through stronger execution across core e-commerce platforms, supported by coordinated marketing and commercial initiatives.
Expanded into new sales channels.
Launched Ulta.com and TikTok Shop and developed opportunities with Costco.com and QVC, broadening consumer reach.
Restored a stronger foundation for profitability.
Substantially improved contribution margin through pricing management, operational efficiencies, and more effective marketing investment, putting the U.S. business on a more sustainable footing.
In market
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