U.S. Market Entry Strategy
A realistic, actionable game plan connecting the market opportunity to your capabilities, resources, and goals.
U.S. Market Entry & Growth
Helping consumer brands enter, expand, and scale in the U.S.
From market strategy to hands-on execution, Evolve helps international and emerging consumer brands build the right foundation, open the right channels, and turn ambitious growth plans into real results in the U.S. market.
- U.S. Market Entry
- Retail Expansion
- E-Commerce
- Brand & Product Strategy
- Fractional Leadership
Services
Six ways we help you win in the U.S.
Retail & Channel Expansion
From channel strategy to buyer meetings: building a meaningful presence in U.S. retail.
E-Commerce Growth
Amazon, Walmart.com, TikTok Shop, and DTC: built, optimized, and integrated with your broader strategy.
Brand, Marketing & Commercial Strategy
Positioning, portfolio, pricing, and marketing designed for the realities of the U.S. consumer.
Fractional Executive Leadership
A hands-on Country Manager, GM, or Growth Executive, without the full-time hire.
Founder & Strategic Advisory
Focused sessions to pressure-test ideas and sharpen decisions before you commit time and capital.
Who We Help
Built for consumer brands ready for their next stage of growth.
We work primarily with international, emerging, and mid-sized consumer brands facing an important growth opportunity in the U.S.:
01
International brands entering the U.S. or strengthening their presence
02
Digitally established brands expanding from e-commerce into retail
03
Established brands that need repositioning, new channels, or renewed growth
04
Growing companies that need senior U.S. leadership before they're ready for a full-time executive
Whether the challenge is defining the strategy or executing it, we bring the experience, market perspective, and leadership to move forward with clarity and confidence.
Our Work
Real brands. Real results.
From a beloved Brazilian brand to approximately 150,000 U.S. points of sale, strengthening its market leadership in wafer cookies and panettones.
Repositioned the brand for the U.S. around “Beauty from the Amazon,” nearly doubling revenue while improving profitability.
Two Latin American love brands, two different problems, one U.S. playbook. See what each move actually took.
Meet the Founder
Two decades building consumer brands in the U.S.
Erik Volavicius is a consumer goods executive and U.S. market expansion strategist with more than 20 years across marketing, sales, e-commerce, and general management. He spent 15 years with Bauducco (including a decade building its U.S. business) and led Natura USA as General Manager, nearly doubling its revenue. Today he works hands-on with international and emerging brands making their next move in the U.S. market.
Contact
Let's discuss your next stage of U.S. growth.
No forms, no gatekeepers. Reach out directly and let's have a conversation.
Strategic thinking. · Global perspective. · Measurable impact.
Erik Volavicius
Founder, Evolve Growth Consulting
