Meet Erik Volavicius

Erik Volavicius is a consumer goods executive and U.S. market expansion strategist with more than 20 years of experience across marketing, sales, and general management. He has built his career in both global organizations and privately held companies, managing businesses and brands across Brazil, Latin America, international markets, and the United States.

Erik began his career in Brazil, where he held marketing positions with companies including Parmalat and Kraft Foods (now Mondelēz International) before joining Bauducco. His academic background includes a bachelor's degree in Marketing, an MBA, and executive certifications in strategy, innovation, and marketing from Northwestern University's Kellogg School of Management.

During his 15 years with Bauducco, Erik held increasingly senior marketing, trade, commercial, and international leadership roles. After relocating to the United States in 2013, he built the company's U.S. marketing department, developed a product assortment tailored to American consumers and retailers, and established the brand's e-commerce presence on Amazon. He also helped drive an expansion that reached approximately 150,000 points of sale, established leading positions in wafers and panettone, and supported the company's growth trajectory toward opening its first manufacturing facility outside Brazil. In parallel, Erik led marketing and trade strategy for Bauducco's international division and helped develop business across Latin America, the Caribbean, Mexico, and Canada.

As General Manager of Natura USA, Erik led the company's U.S. strategy, brand, portfolio, channels, team, operations, and financial performance. He appointed a new agency and launched “Beauty from the Amazon,” a major U.S. brand campaign supported by advertising, activations, and extensive product sampling. He also expanded the brand into TikTok Shop and Ulta.com. During his tenure, Natura USA nearly doubled its revenue.

Today, Erik works with international and emerging consumer brands facing important growth opportunities in the United States. Drawing on his experience, he combines senior-level strategic direction with hands-on execution, helping companies turn ambitious U.S. growth plans into practical, sustainable results.